1. When you make your first sale, follow-up with customer. You could follow-up with a "thank you" email and include an advertisement for other products you sell. You could follow-up every few months.

2. You could upsell to your customers. When they're at your order page, tell them about a few extra related products you have for sale. They could just add it to their original order.

3. Tell your customers if they refer four customers to your web site, they will receive a full rebate of their purchase price. This will turn one sale into three sales.

4. When you sell a product, give your customers option of joining an affiliate program so they can make commissions selling your product. This will multiply sale you just made.

All business is based on demand.

The formula and 40 techniques for finding demand we list in "The Ultimate Information Entrepreneur's Success Package" at http://www.infoproductcreator.com show that there are many ways to discover and test demand.

One of leading ways is to look at magazines, journals, and media sources within a given market or on a specific target.

Specifically, what you want to see is evidence that:

1. There are multiple magazine titles focused on your market and/or proposed business idea. If there are no magazines targeting your market, that is a surefire warning sign that you may not have your market segmentation or problem statement correct.

2. You want to see evidence that magazines targeting your area of interest are healthy. How often do they publish, what do they sell for, how many pages are in latest issues, how are they supported (what is subscription price and how much is it to advertise), what is their circulation, how long have they been publishing, has their format and topic been consistent over time?